I come from design and development. Today I help small Italian businesses step into the present with better tools, clearer data, AI where it actually helps and I'm doing it first in my own family's business.
‍
→ from Firenze (temporarily in Boston, MA)
→ work in progress since 1995

‍
I surfed the wave all the way to AI
→ 2016 - 2018 | Student @ IED, web and interaction design
→ 2018 - 2022 | Front-end developer @ WeRad and freelancing
→ 2022 - 2024 | Webflow developer @ Krein
→ 2024 - present | Startups, AI and family business
‍
‍
Early career / before 2016
I've always found a way to explore the world of work and put my skills to use:
→ photographer for fashion brands, manufacturing companies and different things
→ video maker for music events, festivals and jewelery brands
→ private/unpaid graphic designer for my friends and family

I am at the intersection of strategy and creativity, but if I'm being honest I'm proudly better at people. I build the kind of relationships where clients still text me two years later to talk through an idea even when we're not working together anymore.
‍
I listen far more than I talk and I have the habit of staying objective when everyone else in the room is too emotionally invested to see straight. I trust that instinct and so far it has a pretty good track record.

I've been a freelancer for a few years now and I've had the opportunity to work with very different businesses and people:
‍