Ciao! I'm Flavia

→ creative technologist, web strategist, AI developer
→ from Firenze (temporarly in Boston, MA)
→ work in progress since 1995


I surfed the wave all the way to AI
→ 2016 - 2018 | Student @ IED (web and interaction design)
→ 2018 - 2022 | Front-end developer
→ 2022 - 2024 | Webflow developer
→ 2024 - present | Keeping up with AI


early career / before 2016 (I've always found a way to explore the world of work and put my skills to use)
→ photographer for fashion brands, manufacturing companies and different things
→ video maker for music events, festivals and jewlery brands
→ private/unpaid graphic designer for my friends and family

Today, 10 Giugno 2026

It's 16:05 in Boston and 22:05 in Firenze.

Day to day job

I am at the intersection of strategy and creativity, but if I'm being honest I'm proudly better at people. I build the kind of relationships where clients still text me two years later to talk through an idea even when we're not working together anymore.

I listen far more than I talk and I have the habit of staying objective when everyone else in the room is too emotionally invested to see straight. I trust that instinct and so far it has a pretty good track record.

I enjoy being at the point where business goals need a fresh vision. I've been a freelancer for more than 5 years and I've had the opportunity to work with very different businesses and people:

What's on the table?
→  Stealth Startup +
→  DeepPsi +
I'm happy to talk!
I'm a very good listener and can genuinely empathise, this is not a LinkedIn thing, I mean it: send me your messy ideas, your half plans, the stuff you're not sure about yet and those are my favourite kind of conversation.

I'm currently accepting interesting dilemmas.
Tell me yours at ciao@flaviacarrara.it

Topics I'm in love with right now: latest AI tools, italian/european startups and business in general, horses and dogs, interior design and old casolari in Tuscany, bread and how to bake it...and other things!
American things reviewed by me
fall foliage ★★★★★
It's almost worth the move

caffè americano ★
the Sun is less hot - (lo dice anche Francesco Costa)

the bread ★★★★
I didn't expect it → anyway, to play it safe I learned how to make it through an italian friend who brought the starter directly from Italy (here's the recipe I use from a famous italian panettiere)

"how r u" everytime everywhere ★★★
at the beginning I used to reply honestly

squirrels ★
can we all agree they're just rats with a cute tail? → I say hi to the little mouse that lives in the wall of my living room (contact me if you need more information on how I got rid of mice in my flat)
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